Post by account_disabled on Mar 9, 2024 0:21:31 GMT -5
On vacation the next day, with a trip scheduled for months. The girls from the doppio agency, who help me organize the event, say that, with that argument, if I worked at comercial do teatro, there wouldn't be an idle date in the house. Teatro santander, são paulo, 9 am. 850+ people — including decision-makers from 450+ of the largest companies in brazil — are waiting for the big start. The start is given, and bots4u 2019, the biggest event on Country Email List chatbots and intelligent contacts in brazil, begins. “user experience is the new frontier that will differentiate brands!” roberto oliveira, ceo of take roberto take bots4u 2019 roberto oliveira, ceo of take, talking about smart contacts and their advantages at the beginning of his presentation, our ceo already announces the tone of the meeting: if a brand wants to differentiate itself and remain competitive, from now on it needs to focus on the customer experience . Even more than that: companies must learn and evolve from users' interactions with their product or service, adopting a software mindset. This is the only possible way.
Microsoft, google and more giants on the bots4u stage “development is in the hands of those who adopt new technologies, and not those who resist them.” roberto prado, cto at microsoft brazil speaking of possible, it was roberto prado's turn to tell us about the art of the possible , declaring that tradition has become the past. In times of digital transformation, companies need to innovate if they want to stay relevant. And how to do this? Telemetry and real-time consumer data — they change everything! So, is your company's worldview adequate? “fish don’t think about water, in the same way that we don’t understand the complexity of speech.” james giangola, creative lead, conversation design & persona at google people cannot resist the cooperative instinct — the human behavior of anticipating information in communication, creating shortcuts and allowing it to become more efficient. This is how james giangola inspired us and offered us insights on how to apply the cooperative principle to improve the interaction between people and virtual assistants (whether text or voice). For james, interfaces need to be prepared to understand and explore this cooperative instinct of users, making interactions more intuitive, relevant and pleasant.
James giangola google bots4u 2019 james giangola enchanted the audience by bringing practical examples of cooperation in design “the best experience is not something you buy, it is something you build.” sérgio passos, cto at take making everything more tangible, our cto took the stage to demonstrate how blip — a platform for building, managing and evolving intelligent contacts created by take — is prepared to serve companies and people in this new paradigm of experience and communication. Serginho reinforced that take's intelligent contact vision involves three fundamental points: contact, conversation and relationship. Sergio passos take bots4u 2019 serginho explaining how to apply the best of technologies to manage user journeys with blip smart contacts in practice — and in numbers in the afternoon, the stage was taken over by success stories, practical applications and real results from intelligent contacts developed in partnership with take. Vanessa silva narrated how young&rubicam found chatbots to be a creative way to generate brand awareness and engagement for brands such as casas bahia and pontofrio . Eliseu barreira explained how voice assistants will impact the consumer journey , and how globo is using this technology to transform interaction with its audience.