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Post by account_disabled on Dec 20, 2023 5:14:01 GMT -5
She argues these terms become sticky because the framing makes them more approachable. They let groups in this case women feel seen. As human beings we have an innate desire to belong to social groups. When something is labelled as a girl thing it creates an immediate sense of relatability fostering a feeling of community and shared sisterhood says Madan. Any excuse to partake in a shared ritual or join a tribe as part of a viral trend even temporarily is hard to resist. TikTokers are leaning into the girltrend action to expand their Mobile App Development Service audience. Its a savvy move explains brand strategist Liv Steigrad. Using girl as a prefix has picked up enough traction to be an effective brand asset hing you have an idea of what to expect. And when your audience knows what to expect you can either fulfil their expectations or subvert them in some way she says. Both are important Fulfilling an expectation builds community and connection and subverting an expectation creates something new and surprising. Both aspects play into what makes trends go viral. Businesses also know the value of the tribalism inspired by this label theyve capitalised on girl trends for years. In summer musician Megan Thee Stallions Hot.
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